Urban Decay

From blackwiki
Jump to navigation Jump to search
Urban Decay Logo

Urban Decay is an American cosmetics brand headquartered in Newport Beach, California, is a subsidiary of French cosmetics company L'Oréal.[1]

Current products include lip, eye, complexion and body products. They are most well-known for their Naked collection, which includes twelve different eye shadow palettes. Its target market is women, although it is not limited to this range, and is also designed to appeal to customers who wish to purchase cruelty-free makeup. Its products are sold at large department stores in the United States such as Macy's, Sephora, Ulta, Nordstrom, and from the official website, as well as in several other countries such as Mexico and Germany.[2]

Support to Black Lives Matter

Urban Decay acknowledged their Black colleagues, customers and community on Sunday, imploring their Instagram followers to 'speak up'. The brand have also donated to the Minnesota Freedom Fund, a community based nonprofit that combats the harms of incarceration by paying bail for low-income individuals who cannot afford it. Currently the American bail system disproportionately affects Black people.[3]

Urban Decay also donated money to Black Lives Matter and encouraged their followers to read up on the situation and get involved via a link in bio to the BLM website.

“To all our black colleagues, friends, and community—we stand with you.”[4]

References

  1. Daneshkhu, Scheherazade. L'Oréal buys Urban Decay cosmetics brand". November 26, 2012. The Financial Times. Retrieved January 24, 2021.
  2. Urban Decay (cosmetics). Wikipedia. Retrieved January 24, 2021.
  3. Driver, George. 14 Beauty Brands Showing Up To Support The Black Lives Matter Movement. June 2, 2020. elle.com. Retrieved January 24, 2021.
  4. Shacknai, Gabby. These Beauty Brands Are Speaking Up And Taking Action To Support Black Lives. May 31, 2020. forbes.com. Retrieved January 24, 2021.