Uber

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Uber logo 2018.png

Uber Technologies, Inc., commonly known as Uber, is an American company that offers vehicles for hire, food delivery (Uber Eats), package delivery, couriers, freight transportation, and, through a partnership with Lime, electric bicycle and motorized scooter rental. It is perhaps the biggest providers  in the gig economy and is a pioneer in the development of self-driving cars.[1]

“If you tolerate racism, delete Uber” campaign

Uber "if you tolerate racism, delete Uber" campaign.

Uber joined forces with Wieden+Kennedy on a integrated racial injustice campaign that pulls no punches: “If you tolerate racism, delete Uber.” They released the campaign to mark the occasion of 57th anniversary of the March on Washington and Dr. Martin Luther King Jr.’s famous “I Have a Dream” speech.

Uber is delivering that message across social media, in emails, app notifications. It also features on billboards appearing in 13 major U.S. cities in support of the thousands gathering in the nation’s capital to commemorate the March on Washington or planning their own marches across the country. The outdoor signs also state, “Black people have the right to move without fear.”[2]

Controversy

Ride-hailing drivers and supporters accumulated in Oakland, Calif, calling the organization tricky as it battles a California ballot measure that would require it to classify drivers as workers.

Coordinators of the protest said the company’s billboard campaign is “disingenuous” in light of the fact that the organization will not give advantages to drivers, disproportionately immigrants and minorities. They cited at least one study, by the UC Santa Cruz Institute for Social Transformation and advocacy group partners, that showed 78% of drivers in San Francisco are minorities. Another review, by UnidosUS, tracked down that 40% of Latinos around the country had done some sort of gig work.[3]

Uber's commitment on Anti-racism

As referenced on Uber's site, as an organization that powers movement,  their goal is to guarantee that everybody can move freely and securely. To do that, they should battle prejudice and be a boss for equity—both inside and outside the company. They are utilizing their worldwide reach, technology, and information to help help a more secure, more comprehensive company, and be a faithful ally to all the communities they serve. That is the reason Uber making a several long-term commitments to drive this work forward.[4]

The organization intends to double Black representation in leadership – those with chief titles or above - by 2025. Additionally by that deadline, Uber will plan to double the talent pipeline by making avenues for drivers, deliver people and customer support staff to pursue corporate opportunities with the brand. Uber is promisingpay equity as well as training for all managers on inclusive management and cross-cultural competency The organization will anti-racism and unconscious bias training for driving and riders, beginning in the United States and Canada, and customer support agents will get specific training on bias and discrimination. Moreover, Uber will invest $10 million to help  Black-owned businesses, through promotions and other merchant support, throughout the following two years, and it will postpone the Uber Eats delivery feee for Black-owned eateries through 2020.[5]

References

  1. Uber. Retrieved on December 31, 2020.
  2. Liffreing, Ilyse (2020). BEST OF 2020 NO. 9: UBER TELLS RACISTS TO 'DELETE UBER'. Retrieved on December 31, 2020.
  3. Sumagaysay, Lavi (2020). Protesters call Uber’s antiracism billboards ‘hypocritical and offensive’. Retrieved on December 31, 2020.
  4. Uber. If you tolerate racism, delete Uber. Retrieved on December 31, 2020.
  5. Menze, Jill (2020). Uber commits to being “anti-racist” company, pledges change in leadership and $10M for Black-owned businesses. Retrieved on December 31, 2020.