The Honey Pot
The Honey Pot was founded in 2012 by Beatrice Dixon. The Honey Pot Company is a plant-based, chemical-free feminine care system that cleanses, protects, and balances your vagina. Powered by herbs, made by women, and 100% natural, The Honey Pot Company is disrupting the industry with a healthy alternative to feminine care.[1]
The Honey Pot committed to do social good globally. They’ve partnered with AfriPads - a social business that specializes in the local manufacture and global supply of cost-effective, reusable sanitary pads in Uganda. Their current model involves sponsoring about 10 girls per month, which will increase that they continue to raise capital. A lot of times these young women in developing countries cant afford or have access to feminine hygiene products.
AfriPads teaches these women how to make their own reusable pads – sew them and educates them on how to take care of themselves. Costs abut $5 to sponsor a young girl, it’s empowerment for young girls and for older women it teaches them how to sell in the market place so they can make money to support their family.[2]
“Founders We Believe In,” ad
As part of their celebrations for Black History Month, Target created ad spots for different black-owned brands, as part their “Founders We Believe In” series. One of those commercials was for The Honey Pot, a line of feminine hygiene products.[3]
During the 30-second commercial, founder Beatrice Dixon, talked about how difficult it was for her to start her company, and expressed gratitude for Target for helping her overcome obstacles, and paving the way for her to get into other retailers. At the end of the ad, Dixon talked about why it was so important to her for her company to succeed.[3]
The Honeypot challenges the status quo of standard feminine care, with little diverse product options to choose from. This feminine wellness brand is black owned and is sold in Whole Foods and Target, which is rewarding as an emerging CPG brand that is minority owned.
Her feature in the ad drew racist backlash from some, which prompted the discussion of the equity and visibility gap that many black owned businesses encounter. The Honey Pot gained recognition and Dixon was praised for using her voice in Target’s ad.[4] Bea Dixon reports that sales for The Honey Pot are 40% to 50% higher this week since the controversy ensued, than they would be on average.[3]
References
- ↑ How The Founder of The Honey Pot Company is Disrupting Feminine Care. sidehustlepro.co. Retrieved January 31, 2021.
- ↑ The Honey Pot: A Plant-Based Female Hygiene Brand Born From The Whispers of Ancestors. May 18.2018. melaninass.com. Retrieved January 29, 2021.
- ↑ Jump up to: 3.0 3.1 3.2 Thompson, Sonia. The Real Reason People Called Target’s Ad For The Honey Pot Racist And How It Impacts Your Brand. March 5, 2020. forbes.com. Retrieved January 31, 2021.
- ↑ Uvieghara, Nicole. 12 Examples of Brands Supporting #BlackLivesMatter. July 17, 2020. taboola.com. Retrieved January 29, 2021.