Tatcha

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Tatcha is a skincare company based on ancient Japanese traditions launched in 2009 and founded b Victoria Tsai. Tsai started the company because she had skin problems in her 20s. She suffered from acute dermatitis that marred her entire face with blisters and rashes.

On a trip to Japan, Tsai discovered petal-thin papers that were byproducts of gold-leaf manufacturing — and secret tools used by geisha to blot oil off their porcelain-like skin. Ever the entrepreneur, she sold her engagement ring, car and some furniture to buy 10,000 blotting papers, the first products offered by Tatcha.[1]

Tatcha’s first product, Original Aburatorigami Japanese Beauty Papers, are the exact same as the Aburatorigami (oil remover papers) used by geisha. These papers very quickly became a coveted component in cosmetic bags across the United States. It wasn’t long after that the brand followed suit with moisturizers, cleansers, and serums—all inspired by the rituals of geisha.[2]

By 2019, Tatcha is the latest high-end niche brand to be acquired by Unilever. According to Coresight Research, Unilever has spent about $2.26 billion to build its prestige beauty portfolio with six acquisitions: Dermalogica, Murad, Ren, Kate Somerville, Living Proof and Hourglass. Terms of the Tatcha deal weren’t disclosed, but news reports say Unilever might pay as much as $500 million for the brand.[1]

Support to Black Lives Matter

In response to the death of George Floyd Tatcha shared with their Instagram followers on Monday that it would be taking a pause from its regular posts to reflect on how it can be of service. The Japanese beauty brand announced that it will donate an undisclosed amount to Black Lives Matter as a first step and would look for further ways to support meaningful change. “We have always believed that world change starts with equal access to education,” the post said. “We are so grateful for your input. Please keep sharing. We look forward to sharing more soon.”[3]

References

  1. 1.0 1.1 Tran, Khanh. She gave up everything to start beauty brand Tatcha. What happens after it’s sold?. July 8, 2019. latimes.com. Retrieved January 24, 2021.
  2. Maloney, Nora. How Beauty Brand Tatcha Became a Philanthropic Success Story. March 29, 2017. vanityfair.com. Retrieved January 24, 2021.
  3. Shacknai, Gabby. These Beauty Brands Are Speaking Up And Taking Action To Support Black Lives. May 31, 2020. forbes.com. Retrieved January 22, 2021.