Supreme

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Supreme Logo

Supreme is an American skateboarding lifestyle brand established in New York City in April 1994, owned by VF Corporation.[1] The brand is targeted at the skateboarding and hip hop cultures, and youth culture in general. The brand produces clothes and accessories and also manufactures skateboards.

The red box logo with "Supreme" in white Futura Heavy Oblique is largely based on Barbara Kruger's propaganda art.[2] Supreme releases new products through their retail locations around the world as well as their website on Thursday mornings in Europe and America, and on Saturday mornings in Japan.[3]

“Just say ‘Fuck off.’” T-shirt

Just say 'Fuck Off' T-shirt

In 2016, Supreme Unveils New Politically-Charged T-shirts that tells you to “Just say ‘Fuck off.’”

The t-shirt to strongly scream: NO! A t-shirt that says: “Say no to racists, to sexists pigs, to authority figures, to religion, to television, to patriotism, to political ideologies, and any of the thousand and one ways in which this society keeps you from realizing your own needs and desires”, to express its disappointment with a bigoted society full of prejudices.

Everyone have to realize their dreams and their goals, whatever the way to get there is. The scream ends saying "Just say fuck off. You'll get a lot of satisfaction". A message that's full of values, essentially political, that Supreme has decided to support, even if only by sharing a photo via their Instagram account and without a press release.[4]

Supports to Black Community

Supreme Instagram Post

To support Black community, Supreme announced has announced its intent to support key social justice and civil rights charities with a series of donations. Supreme donated $500,000 USD pledge to support social justice charities including Black Lives Matter, Equal Justice Initiative, Campaign Zero and Black Futures Lab. The money will aid in boosting a variety of programs including prison reform and education campaigns, as well as community-building and more.

The streetwear giant has been active in several global efforts, previously donating all profits from its box logo T-shirt to COVD-19 relief. “The Black community has inspired and supported Supreme since day one. This week we will donate $500,000 between Black Lives Matter, Equal Justice Initiative, Campaign Zero and Black Futures Lab. We stand in solidarity with the fight for justice and equality, and will continue to invest in the community,” reads Supreme’s statement.[5]

References

  1. Supreme Clothing, Looking Behind the Hype of a Supreme NYC Drop. The Dapifer. Retrieved February 1, 2021.
  2. 50 Things You Didn't Know About Supreme". Complex. Retrieved February 1, 2021.
  3. Supreme (brand). Wikipedia. Retrieved February 1, 2021.
  4. Supreme says no to racism, sexism and authority. nssmag.com. Retrieved Feb 1, 2021.
  5. Northman, Tora. Supreme Donates $500,000 USD to Social Justice Charities. June 4, 2020. hypebae.com. Retrieved February 1, 2021.