Salesforce

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Salesforce.com, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.[1]

In 2020, Fortune magazine ranked Salesforce at number six on its list, "100 Best Companies to Work For," based on an employee survey of satisfaction.[2]

History

The company was founded on February 3, 1999 by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software as a service (SaaS) company, and was launched publicly between September and November 1999.[3][4]

Salesforce Equality from Salesforce.com
Tony Prophet - Chief Equality and Recruiting Officer. Source: Salesforce.com ; Retrieved: January 17, 2021

Equality for All Commitment

Salesforce committed to equality as it's core value. Salesforce believes that businesses can be powerful platforms for social change and that it is our responsibility to further Equality for All. Salesforce also stated that creating a culture of Equality isn’t just the right thing to do; it’s also the smart thing. Salesforce strive to create a workplace that reflects the diverse communities and where everyone feels seen, heard, valued, and empowered to succeed. "Clearly, there is more work to be done, but together we can build a more equal workplace and world for all", said Salesforce.[5]

As Salesforce's commitment to equality, earlier in 2020 Salesforce appointed Tony Prophet as it's Chief Equality and Recruiting Officer who led the Office of Equality.[6] In his role, Tony helps guide global recruiting programs to foster an inclusive lens, while working to build a workplace that embodies equality and inclusion. The team also leads the Ethical & Humane Use initiative — formed to help ensure that the technology not only drives customer success, but also helps drive positive social change and improves the lives of people around the world. Tony also serves as a co-chair of the Salesforce Racial Equality and Justice Task Force created to help drive systemic change in our workplace and community.[7]

Double the Black Leaders

By July 1, 2020, Salesforce announced that it will double it's number of Black employees in leadership positions (VP+) within the United States by the end of 2023. The customer relationship management company also said it will also increase representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) leaders by 50% by 2023.[5]

When the news was announced, only 1.5 percent of Salesforce’s US leadership team (people at the VP level of above) are Black or African American. So, the goal of Salesforce equates to getting that number to 3 percent. Only 2.9 percent of the US employees of Salesforce identify as Black or African American and this means Salesforce’s goal would be to increase that to about 4.35 percent.

These new commitments are centered around the previous goal of Salesforce to make sure that half of its workforce is composed of people who identify as either Black, women, Latinx, LGBTQ+, veterans, Indigenous, Multiracial, or people with disabilities. The announcement comes as part of a series of steps the CRM giant is taking to address justice and racial equality.[8]

Supports Black Businesses

Salesforce also made some outward facing commitments with a purpose to support Black suppliers and businesses. Salesforce announced it will spend $100 million with Black-forward businesses over the next three years and increase spending with minority-owned businesses by 25 percent each year.[8]

External Link

Watch the video at Youtube

References

  1. Salesforce. Retrieved January 17, 2021.
  2. Snouwaert, Jessica. The 25 best companies to work for, based on employee satisfaction. Business Insider. Retrieved January 17, 2021.
  3. Babcock, Charles. Salesforce.com's Wizard Was Parker Harris & Team. InformationWeek. 29 December 2009. Retrieved January 17, 2021.
  4. Gerholdt, Mike. Parker Harris on Co-Founding Salesforce.com. . Salesforce admin. 17 October 2013. Retrieved January 17,2021.
  5. 5.0 5.1 We Believe in Equality for All. Salesforce.com. Retrieved January 17, 2021.
  6. Salesforce Announces Tony Prophet As Chief Equality And Recruiting Officer. CloudAnalogy.com. Retrieved January 17, 2021.
  7. Salesforce Leadership: Tony Prophet Chief Equality and Recruiting Officer. Salesforce.com. Retrieved January 17, 2021.
  8. 8.0 8.1 Salesforce Plans To Double Its Number Of Black Leaders. CloudAnalogy.com. Retrieved January 17, 2021.