Peach & Lily

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Peach & Lily

Peach & Lily is an American e-commerce beauty brand headquartered in New York City known for offering selection of Korean skin care and K-Beauty products.[1] Peach & Lily was founded in 2012 by Alicia Yoon after years of battle with Dermatitis and other skin problems. She learnt more about skincare while still studying at Harvard Business School.[2]

Alicia went into finance and consulting after college while still pursuing skincare as a hobby. She spent time teaching facials and beauty tips to friends and family members. She also shared the Korean beauty products she discovered. Her desire to bring Korean beauty innovations to the US led to her resignation from her official job while at same time founding the Peach & Lily brand in 2012. Since 2015, Peach & Lily has partnered with Target, Barneys, and more recently CVS.[3]

Support to Black Lives Matter

Peach & Lily uses Instagram to show its allegiance with Black America. “Peach & Lily celebrates ALL people. We believe in integrating with our community to make a positive difference together,” founder Alicia Yoon wrote. “Some might wonder, ‘why should a beauty brand speak up about social issues?’ To us, a business is not distinct from society.” Peach & Lily noted that for the past five years, it’s partnered with Restore NYC, an organization that supports survivors of sex trafficking and said that its team can’t help but notice the racism, injustice, and cruelty that plague the United States. “In the words of Martin Luther King Jr., ‘injustice anywhere is a threat to justice everywhere,’ the post continued before sharing that Peach & Lily will donate an undisclosed amount to the ACLU. “Peach & Lily is a safe space for EVERYONE—regardless of race, religion, gender, sexual orientation, or age. As a business, and as individuals, we are speaking up and standing up for what's right. We encourage you to do the same. WE STAND WITH YOU.”[4]

References

  1. Marisa, Meltzer. South Korea Exports Its Glow. New York Times. October 29, 2014. Retrieved January 21, 2021.
  2. Alicia Yoon, Founder, Peach & Lily. Into the Gloss. Retrieved January 21, 2021.
  3. Hou, Kathleen. Will Donkey Milk Make You More Beautiful?. The Cut, January 23, 2015. Retrieved January 21, 2021.
  4. Shacknai, Gabby. These Beauty Brands Are Speaking Up And Taking Action To Support Black Lives. Forbes, May 31, 2020. Retrieved January 21, 2021.