Paula's Choice

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Paula's Choice Logo

Paula's Choice is a global skincare brand that now features over 300 skincare products.[1]It is launched in 1995 by Paula Begoun as one of the world's first online beauty brands.

Begoun is an author, businesswoman, and talk radio host who is also known as the "Cosmetics Cop." The formulas are created based on published, peer-reviewed studies, which is central to the company philosophy that skincare ingredients need to be thoroughly researched before being made into products. All products are manufactured in the US.[2]

Support to Black Lives Matter

Paula’s Choice expressed its support to Black Lives Matter on Instagram, writing, “Black Lives Matter—Period. We are deeply saddened by recent events and all instances of senseless violence against the Black community.” The skincare brand share that it will donate $10,000 to Color of Change and added, “This is just a start; we are dedicated to doing the ongoing work required to actively impact change in our community.”[3]

During Black Out Tuesday, Paula's choice also share on their Instagram account that they support inclusivity and stand in solidarity against oppression and racism in our country and across the world. They are also taking a break from posting branded content. Instead, they will take this time to share resources and amplify Black voices.

References

  1. Paula's Choice. bartlettbrands.com. Retrieved January 24, 2021.
  2. Paula's Choice. Makeup Alley. Retrieved January 24, 2021.
  3. Shacknai, Gabby. These Beauty Brands Are Speaking Up And Taking Action To Support Black Lives. May 31, 2020. forbes.com. Retrieved January 22, 2021.