Nudestix

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Nudestix

Nudestix is a makeup brand launched in 2014 founded by sisters Ally and Taylor Frankel, aged 15 and 17 respectively at that time.[1] The sisters are muses, models, social media managers and co-founders of Nudestix. inanced by their parents, the venture was conceived by mom and company president Jenny Frankel, a chemical engineer, one-time MAC Cosmetics product developer and co-founder of corrective camouflage line Cover FX Makeup.[2] Nudestix consists primarily of thick, neutral-toned pencils for lips, eyes and skin, packaged in sleek, black tins.

Jenny, dad Lorne Frankel, and a staff of about 20 manage the day-to-day aspects of the business, but Ally, 15, and Taylor, 18, who run the firm’s Twitter and Instagram accounts, respectively, are key to the “Crayola meets Chanel” line which is geared to fuss-free, on-the-go millennials.[2]

They are both the face of the brand — appearing in promotional material and traveling the globe to do in-store trainings, consumer events and press events — and its lead arbiters —vetting every lab sample at Nudestix’s Dufferin-Finch headquarters with final say on shades and textures.[2]

Supports to Black Lives Matter

In order to support Black Lives Matter movement in the fight against police brutality and systemic racism, Nudestix announced several initiatives: it will be donating a minimum of $25,000 over the next two years to its Beauty Be Change scholarships for post-secondary education of POC in marginalised and oppressed communities. It will also be launching the Beauty Be Change business fund for POC working as make-up artists or black small business owners and donating $20,000 to this cause.[3]

They are also announced to launch their own Beauty Be Change Instagram Live Series. This live series will speak to current and relevant social issues. During this announcement (June 2020), they are dedicated to speaking of racial injustice. They are featuring POC in their community and addressing how they have personally experience racial injustices and what we can do to fight them, as well as share inspirational stories of success as a positive light during challenging time. The goal of the series beyond inspiration, but to change moment of divisiveness and hate into hope, inspiration and change.[4]

References

  1. Picardi, Phillip. Meet the Teen Sisters Who Just Started an Insanely Awesome Luxury Makeup Line. July 2, 2014. teenvogue.com. Retrieved January 28, 2021.
  2. 2.0 2.1 2.2 Infantry, Ashante. Meet the ‘no makeup’ teenagers behind Nudestix. April 23, 2015. thestar.com. Retrieved January 28, 2021.
  3. Peters, Alex. An Ongoing List of Beauty Brands Who Have Donated to Fight Systemic Racism. dazeddigital.com. Retrieved January 27, 2021.
  4. Glendinning, Maddison. How 11 Canadian Brands are Supporting the Black Lives Matter Movement. June 18, 2020. fashionmagazine.com. Retrieved January 27, 2021.