L’Oreal

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L'Oréal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care.[1]

In 1909, Eugène Paul Louis Schueller, a young French chemist developed a hair dye formula called Oréale. Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. On 31 July 1919, Schueller registered his company, the Société Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). The guiding principles of the company, which eventually became L'Oréal, were research and innovation in the field of beauty. In 1920, the company employed three chemists. By 1950, the team was 100 strong; by 1984 was 1,000 and is roughly 88,000 today (in 2020).[2]

Controversy

In late August 2017, L’Oréal Paris UK hired model and DJ Munroe Bergdorf to appear in a foundation campaign. Days later, in response to the Unite the Right white supremacist rally in Virginia that turned deadly, Bergdorf posted on Facebook denouncing systemic racism and expressing frustration with the lack of understanding on the part of many white people. The post was removed by Facebook for violating its standards, and L’Oréal fired Bergdorf. Later, she became the face of the campaign for a rival beauty company Illamasqua.[3]

When L’Oréal posted their support towards Black Lives Matter support in June 2020, Bergdorf called out the brand and blasted it as "racist snakes". This feud then settled as Delphine Viguier, Global Brand President L’Oréal Paris, issued a statement saying she regretted the "lack of dialogue and support the company showed Munroe". Viguier also announced that after having a conversation with Bergdorf, The L'Oreal Group had decided to launch a UK Diversity & Inclusion Advisory Board of which Ms Bergdorf would be a member.[4]

Reference