KFC

From blackwiki
Jump to navigation Jump to search
Kentucky Fried Chicken Logo

KFC (Kentucky Fried Chicken) is an American fast food restaurant chain headquartered in Louisville, Kentucky, that specializes in fried chicken. It is the world's second-biggest restaurant chain (as estimated by sales) after McDonald's, with 22,621 areas worldwide in 150 nations as of December 2019. The chain is an auxiliary of Yum! Brands, a restaurant company that also owns the Pizza Hut, Taco Bell, and WingStreet chains.

KFC was established by Colonel Harland Sanders, a business person who started selling fried chicken from roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identifiedthe capability of the restaurant franchising concept, and the first "Kentucky Fried Chicken" establishment opened in Utah in 1952. KFC advocated chicken in the fast-food  industry, expanding the market by testing the set up predominance of the burger. By marking himself as "Colonel Sanders", Harland turned into an prominent figure of American cultural history, and his picture remains generally utilized in KFC publicizing  advertising to this day.[1]

KFC Australian Cricket Ad

A KFC ad broadcast in Australia is raising allegations of racism in the United States

This KFC ad is a part of series called "KFC's cricket survival guide". The ommercial, focused on cricket fans, includes a white cricket player trapped in a horde of rowdy dark-skinned West Indian fans (Australia's national team was playing the West Indies when the ad was circulated). "Need a tip when you're stuck in an abnormal circumstance?" the white player asks the camera, at that point holds up a pail of fried chicken to conciliate the crowd. "Too easy," he jokes with a smile.[2]

Controversy

While KFC keeps up the commercial isn't bigoted in an Australian cultural context, outraged American critics say the U.S.- based company ought to have known better. This TV ad has been blamed for inhumanity by showing a dwarfed white cricket fan giving out bits of fried chicken to appease a dancing, drumming and singing group of black West Indian supporters.

Albeit planned specifically for an Antipodean crowd, the clip has immediately discovered its way around the globe on the web, inciting stinging criticism in the US where fried chicken remains closely associated with old bigoted stereotypes about black people in the once segregated south.[3] Some Americans blamed Australians for being bigoted because it propagates a stereotype  that African Americans  eat a lot of fried chicken.

Clarification

The fast food chain's head office in the US  apologized for "any misinterpretation" brought about by the advertisement as furious discussion seethed in the American media about whether it was bigoted. From that point onward, the chicken  fast food giant h reported in a statementthat KFC Australia is eliminating the TV commercial that was being run related to the Australian cricket season.[4]

KFC Australia said that the commercial was a "light-hearted reference to the West Indian cricket team" that had been "misinterpreted by a segment of people in the US."[5]KFC mentioned that despite the fact the ad was accepted well by Australian cricket fans, to stay away from the chance of any further offense being brought about by the ad either here or online abroad, KFC will stop running  the commercial immediately.[6]

References

  1. KFC. Retrieved on December 26, 2020.
  2. The Week (2010). KFC's 'racist' ad. Retrieved on December 26, 2020.
  3. Clark, Andrew (2010). KFC accused of racism over Australian advertisement. Retrieved on December 26, 2020.
  4. KFC pulls cricket ad amid racism claims. Retrieved on December 26, 2020.
  5. Clark, Andrew (2010). KFC accused of racism over Australian advertisement. Retrieved on December 26, 2020.
  6. NBC News (2010). KFC pulls fried chicken ad after racism outcry. Retrieved on December 26, 2020.