Hermès

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1920px-Hermès.svg.png

Hermès International S.A., or simply Hermès (/ɛərˈmɛz/ air-MEZ, French: [ɛʁmɛs]), is a French high fashion luxury goods manufacturer established by Thierry Hermès in 1837. When it first launched, Hermès was a harness shop that serves the noblemen of Europe. Hermès also created wrought iron harnesses and bridles for carriage trade.[1]

The now iconic logo of Hermes was designed and introduced in the early 1950s. It comprises of a Duc carriage which is attached to a horse, interpreting the company’s origins as a horse saddlery manufacturer. The orange color in the Hermes logo gives the brand its distinctive style and authentic edge. The taglines in the print advertisements are commonly featured in French, highlighting the company’s beginnings and its country of origin.[2]

Nowadays Hermès specializes in leather, lifestyle accessories, home furnishings, perfumery, jewellery, watches and ready-to-wear. With Nadège Vanhee-Cybulski as the current creative director, Hermès operates 311 stores around the world with 14,284 employees and generated €6.883 Billion for revenue.[3][4] In 2020, Hermès was ranked 32nd in the Forbes List "World's Most Valuable Brands".[5]

Controversy

In June 2005, Oprah Winfrey arrived at the Hermes shop at 24 Faubourg Saint-Honore but she was denied from entering the store to make a quick purchase. Hermès staff members stationed at the door failed to recognize Winfrey, as she was not in full glamour makeup with her TV hair.[6] That actually blew up into Hermès-gate, with some folks yelled to Hermès staffs saying they are racist and was replied that there was "a party to set up for and the shop was closed".[7]

In September 2005, Robert Chavez, the chief executive officer of Hermes USA, stating his apology regarding the incident on behalf of Hermès in person when he was invited as a guest in Winfrey's talk show.[8]

Reference