Givenchy

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Givenchy (US: /ɡəˈvɪntʃi, ˌʒiːvɒ̃ˈʃiː/,[1] French: [ʒivɑ̃ʃi]) is a French luxury fashion and perfume house. It hosts the brand of haute couture clothing, accessories and Parfums Givenchy, perfumes and cosmetics. The house of Givenchy was established in 1952 by designer Hubert James Taffin de Givenchy and is a member of Chambre Syndicale de la Haute Couture et du Pret-a-Porter.[1] It is part of a a luxury conglomerate LVMH.

From 2 May 2017 until 10 April 2020, its artistic director was Clare Waight Keller, she was the first woman ever who had been in that position. On 15 June 2020, Givenchy reported that Matthew M. Williams, of 1017 ALYX 9SM would succeed Clare Waight Keller as the Creative Director of the House.

Controversy

In February 2019, Givenchy released new foundation line got enormous reaction because of lack of shade and variety despite the fact that the brand offering 20 different tones.[2] Photographs of the new Teint Couture Everywhere Foundation and Concealer line, which was accessible in April 2019, were first released on the Instagram Trendmood. In the photos upload, which just showed nine of the tones, there was just one shade for darker skin tones - which provoked concern that the new line would be restricted to light-skinned foundation ony.

The absence of variety in the range was affirmed when  promotional photos of the whole line showed only two dark tones out of 20 different tones where most of the tones offered are light. It provoked beauty influencers to critics the brand.

References