Farmacy Beauty

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Farmacy Beauty

Farmacy founded by Mark Veeder, a gardener who grew up on a Christmas tree farm in Upstate New York and was inspired by the discovery of a plant called Echinacea GreenEnvy to launch a line of gentle, effective, and naturally sourced skincare products. Veeder patented this "superhero" Echinacea GreenEnvy, which he says has 300% more natural antioxidants in its roots than regular echinacea. As soon as it launched at Sephora in 2015, it became a runaway hit. The brand's potent but clean and earth-friendly formulas, as well as its chic packaging, have earned them a cult following in less than three years.[1]

Farmacy is 100 percent cruelty-free, and its packaging is recyclable. hey also follow a “clean commandment” protocol for their products: no parabens, synthetic fragrances, phthalates, or formaldehyde donors. They’re also free of mineral oil—which can provoke breakouts.[2]

Support to Black Lives Matter

The farm-fresh skincare brand announced its support of the Black community with a quote from Ella Baker. “To our community of nearly half a million: ‘Until the killing of black men, black mothers’ sons, becomes as important to the rest of the country as the killing of a white mother’s son—we who believe in freedom cannot rest until this happens,’” the post read. Farmacy Beauty shared that it will donate $10,000 to Color of Change and shared additional resources for its 432,000 followers via Instagram stories.[3]

#pullupforchange campaign

#pullupforchange campaign

#pullupforchange is a campaign launched by Uoma Beauty founder Sharon Chuter. It calls “all brands that have released a statement of support” for Black Lives Matter to “publicly release within the next 72 hours the number of black employees they have at their organizations” at the corporate and executive level. The campaign called on consumers to refrain from buying products from those brands until they respond. Several brands have published the numbers in response.

Farmacy Beauty reported via email that 13.6% of its employees identify as black, including 12.5% of employees at director level or higher. According to the brand’s statistics, 54.5% of employees are minorities, including 62.5% at the leadership level.

“It’s something that we speak of pretty openly. We want our team to reflect our nation as a whole,” said Chandler Rollins, Farmacy Beauty’s associate director of PR and influencer relations.[4]

References

  1. Montell, Amanda. 9 Shopping Secrets for Anyone Obsessed With Cult Skincare Brand Farmacy. Jan 11, 2020. byrdie.com. Retrieved Jan 22, 2021.
  2. ChristyB. Farmacy Review 2020: What’s this Brand All About?. Jun 3, 2020. cherie.com. Retrieved Jan 22, 2021.
  3. Shacknai, Gabby. These Beauty Brands Are Speaking Up And Taking Action To Support Black Lives. May 31, 2020. forbes.com. Retrieved January 21, 2021.
  4. Flora, Liz.Beauty brands called upon to ‘pull up’ when it comes to diversity. Jun 5, 2020. glossy.co. Retrieved Jan 22, 2021.