Elle

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Elle (stylized ELLE) is a worldwide lifestyle magazine of French origin that focuses on fashion, beauty, health and entertainment.[1] It was founded in 1945 by Hélène Gordon-Lazareff and her husband, the writer Pierre Lazareff and first sold as a supplement to France-Soir. When women won the right to vote in 1944, Elle dived immediately into long-form "newspaper-like" features on women's role in national politics and the growing feminist movement.[2]

Lagardère Group subsidiary Hachette Filipacchi Médias began pushing Elle outside of Europe in 1969, launching its Japanese publication. In 1985, Elle launched in Britain and the United States.[3] In 2011, The Hearst Corporation reached a €651M deal with Lagardére to purchase the rights to publish Elle Magazine in fifteen countries including the United Kingdom, Italy, Spain, Russia and Ukraine.[4]

In 2019, Lagardère sold Elle France to Czech Media Invest, parent of Czech News Center. Lagardère continues to own the Elle brand.[5]

Controversy

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In November 2019, Elle Germany received a backlash for their November issue, which features the tagline 'black is back' and appears to proclaim that 'models of colour are back in fashion'. The publication's leading fashion feature shows the profiles of six 'new' black models, including well-known model Joan Smalls.[6] Additionally, the bio of model Janaye Furman mistakenly features a picture of Naomi Chin Wing, and despite the cover being sold on 'back to black', a white model is featured as the cover model.

This issue drawn the attention of Naomi Campbell, and through her Facebook, the senior model addressed her criticism and called the incident as “highly disgusting”.

Elle Germany issued a statement not long after that, apologised for 'making several mistakes' in their attempt to highlight the work of models of colour 'from different angles', adding 'we apologise to anyone we might have hurt'.[7]

Reference