Cocokind

From blackwiki
Jump to navigation Jump to search
Cocokind Logo

Cocokind was launched in November 2014 by Priscilla Tsai, a former Wall Street investment banker who always suffered from hormonal acne. When prescription treatments weren't helping, she decided to take matters into her own hands and created food-based, all-natural skincare products, mostly starting with coconut oil. She moved back to San Francisco and bootstrapped her company, taking care of every element. The brand mission is to provide clean, conscious and accessible skincare that empowers women.[1] Tsai also wanted created a line of skincare products that are clean, high quality, effective and most importantly, USDA Certified Organic.[2]

Cocokind can be found in over 3,000 stockists in the U.S. (including Whole Foods and Bed, Bath & Beyond) and Australia, as well as on its own e-commerce site, cocokind.com. The products are also a hit with beauty and wellness bloggers, who share their Cocokind Collective Sticks on Instagram on the daily.[1]

Support to Black Lives Matter movement

Cocokind voiced its support in two Instagram posts. “We are appalled to constantly hear stories of the pervasive, violent racism that plagues America,” the first read. “Our voices and actions matter, today, and every day.” Cocokind said it believes businesses have a responsibility to make an impact and would be donating $10,000 to the ACLU accordingly. “This is what really matters in the world right now. Now is the time to speak up and act,” the post concluded. Other than that, the brand also share a list of black-owned beauty businesses on Instagram, asking its followers to “show up for, support, and provide the opportunity to succeed.”[3]

References

  1. 1.0 1.1 Eldor, Karin. How Cocokind's Founder Turned Her Experience With Acne Into A Multimillion-Dollar Skincare Brand. Forbes, November 14, 2017. Retrieved January 21, 2021.
  2. Entrepreneur Profile: Priscilla Tsai, founder & owner of cocokind. New Hope Network, May 6, 2015. Retrieved January 21, 2021.
  3. Shacknai, Gabby. These Beauty Brands Are Speaking Up And Taking Action To Support Black Lives. Forbes, Mei 31, 2020. Retrieved January 21, 2021.