Clorox

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Clorox Brand Logo

The Clorox Company, based in Oakland, California, is an American global manufacturer and marketer of consumer and professional products, with approximately 8,700 employees worldwide, as of June 30, 2018. The Clorox Company was founded in 1913 and is headquartered in Oakland, California. It operates through four segments: Health and Wellness, Household, Lifestyle, and International.[1] Net sales in the company's 2019 fiscal year were US$6.2 billion. Clorox ranked no. 468 on Fortune's 2018 Fortune 500 list. Clorox products are sold primarily through mass merchandisers, retail outlets, e-commerce channels, distributors, and medical supply providers.[2]

Racist Tweet

Following the hype of Apple's new emoji, in 2015, which offers a variety of skin tones in a more diverse set of ideograms, Clorox wanted to get into the hype by also commenting on the series of new emojis through Twitter. However, the tweet was taken wrongly and the brand was criticized for being racist. , Clorox wrote in the tweet, which was deleted soon after, "New emojis are alright but where's the bleach." followed by image of a black bottle made out of emojis.[3]

Via Twitter.


Supports to Black lives Matter

Clorox announced that they would make an immediate and lasting impact for Black people in their communities and it starts initial donation of $2.5 million focusing on three areas: supporting Black businesses in its communities impacted by recent events; engaging Black youth who represent the future; and accelerating Black community access to justice and criminal justice reform.[4]

This investment will build on their long-standing support for the underserved, including the East Oakland Youth Development Center (EOYDC), which Clorox helped found in 1978. Their employee resource groups will decide how to deploy some of this donation toward efforts fighting racism, injustice and inequality. And, they will enlist more of Clorox teammates to contribute their passions and skills by working with these and other organizations.[5]

As their responsibility within the company, they also committed to do more than what they are doing now, which are:

  • Every executive team member will volunteer with organizations that fight for equality and justice
  • Increase company spending with minority- and women-owned businesses
  • Doubling investment to address conscious and unconscious bias
  • Increase company recruiting focus on underserved communities.[5]

References

  1. The Clorox Company (CLX). finance.yahoo.com. Retrieved January 30, 2021.
  2. Clorox. Wikipedia. Retrieved January 30, 2021.
  3. Golembewski, Vanessa. Is This Clorox Tweet Racist?. April 9, 2015. cnn.com. Retrieved March 25, 2021.
  4. Beauty Addresses the Ugly Face of Racial Injustice. July 1, 2020. happi.com. Retrieved January 29, 2021.
  5. 5.0 5.1 We need to do more. We need to be better.. June 5, 2020. The Clorox Company. Retrieved January 30, 2021.