Aesop

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Aesop Logo

Aesop is a global skin care brand owned by Brazilian company Natura & Co. In addition to skin care, Aesop also produces hair care, soaps and fragrance. Each Aesop store has a unique interior design developed in collaboration with various architects, interior designers and artists. As of 2019, the brand had over 320 points of sale across 25 countries. Aesop produces 83 product formulations and three shaving accessories.[1]

Developed during the late 80's, Aesop was one of the first companies to launch a scientifically-based range of botanical skincare on the top market shelves. Its signature pharmaceutical bottles, wrapped in simple black and white labels with inspiring philosophical quotes, contain the most simple and addictive ingredients that deliver fast, effective results. Today Paphitis's Aesop empire has swelled to include over 100 stockists world wide, including a signature store in Paris, its debut online boutique www.aesop.net.au, plus the inaugural London boutique opening later this month.[2]

Supports to Black Lives Matter

Aesop Instagram post

Aesop shared the names of nine African-American men, women and children who had been killed in recent years, in most cases by police officers and donate $100,000 to support organizations that fight racial injustice and promote opportunities for Black people. “Though conscious of the urgency, we will take the time to review and speak to potential partners in the coming days to make sure our donation is impactful and to determine what Aesop can do to help address this systemic problem,” Aesop said in their statement.[3]

“If systematic racism is to be defeated, we all need to stay educated, become involved and understand our role in both the problems, and the solutions,” the skincare brand wrote in an Instagram post. [4]

References

  1. Aesop (brand). Wikipedia. Retrieved January 31, 2021.
  2. Cornford, Mel. The powerful force behind the Australian beauty brand Aesop - Vogue Australia. April 7, 2008. vogue.com. Retrieved January 31, 2021.
  3. Faurote, Adrienne. Brands making a difference fashion & beauty brands giving back this month. June 22, 2020. editorialist.com. Retrieved January 31, 2021.
  4. Mcllvaine, Heather. Aussie brands praised and scrutinised after posting about Black Lives Matter. June 4, 2020. insidefmcg.com. Retrieved January 31, 2021.