ASAI

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ASAI stands for Actively Stand Against Injustice, is a brand founded by A Sai Ta, a British designer who has become well known for his tie-dyed prints. On ASAI's website, it is written how the brand's intention is to discontinue the systemic discrimination against the marginalised communities. [1]

Black Empowerment

Rihanna wearing hot-pink Hot Wok mini from ASAI

One of ASAI's signature collections, Hot Wok asymmetric mini dress, was worn by Rihanna. Not only Rihanna, some notable figures were also seen wearing the Hot Wok pieces, such as Steve Lacy, Jorja Smith, and Dev Hynes.

Many that benefit from its sale are Black Lives Matter[2], which fights against violence and racial injustice faced by black people, Solace Women's Help, which helps exploited and abused women and girls, and The Voice of Domestic Workers, which advocates for justice and protection for the UK's 16,000 migrant domestic workers[3].

London-born A Sai has opted to use the logo – which he and Rihanna alone own – to make a meaningful contribution to the fight against structural oppression and inequality. "My goal is to help three charities that are notable in their awareness of injustice and, in particular, not to benefit from the selling of clothes. It's a simple act on my part to mobilize the change I can bring on my own brand." [4]

Reference