Skin Whitening

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According to the World Health Organization (WHO) skin whitening is an industry that is growing at the fastest pace. It’s estimated to worth $31.2 billion U.S. by 2024.[1] White has become a beauty standard for a long time. Women who has white skin, blonde hair, and facial features close to the European are seen as beauty while women outside of that standard is considered less beautiful. Black and brown women who have similar face and body features to European — lighter skin, straight hair, skinnier waist— are praised for their 'difference' and become 'exotic', yet women of color who are having "unfamiliar features" are exposed to more prejudice and discrimination.[2]


References

  1. Starr, Staf. The truth behind the racist message in skin ‘whitening’ creams. Sept 2, 2020. thestar.com. Retrieved Mar 27, 2021.
  2. Karla, Priyanka.“The ugly refugee” — brown skin and white beauty standards. Sep 10, 2017. friktionmagasin.dk. Retrieved Mar 27, 2021.