Recreational Equipment, Inc. (REI)

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Recreational Equipment, Inc., commonly known as REI, is an American retail and outdoor recreation services corporation. It is organized as a consumers' co-operative. REI sells sporting goods, camping gear, travel equipment, and clothing. It also offers services such as outdoor-oriented vacations and courses. REI operates 165 retail stores in 39 states. It also receives orders via mail-order catalogs and the internet.[1]


Fight against inequality

REI released numerous statements on their platform announcing their continued support to fight against inequality, through partnerships across the country. They have championed for years to bring greater equity and inclusion in the outdoors.

REI has published content with messages to support the movement in general, as well as partnered with Black Girls RUN!, a community for black female runners. With this partnership, they’ve promoted several talks run by Black Girls RUN!, which shed light on some of the racial injustices in the U.S. today.[2]

REI also work to improve their internal workforce practices such as hire, engage, advance and retain BIPOC employees at all levels, update our diversity, equity and inclusion (DEI) reporting practice, and prioritize employee education that promotes inclusion and racial equity, ensuring our workplace ecosystem understands individual and systemic bias toward BIPOC people and intentionally works to address it.[3]

REI also investing $100,000 each in the National Urban League and to the NAACP Legal Defense Fund, historic civil rights and advocacy organizations that work to fight injustice and inequality.

References

  1. Recreational Equipment, Inc.. Wikipedia. Retrieved January 31, 2021.
  2. Uvieghara, Nicole. 12 Examples of Brands Supporting #BlackLivesMatter. July 17, 2020. taboola.com. Retrieved January 29, 2021.
  3. REI Co-op Commitments in the Fight for Racial Equity. July 15, 2020. REI Co Op. Retrieved January 31, 2021.