Cream of Kentucky (1940)

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The Cream of Kentucky brand was originally introduced in 1888 by I. Trager & Co. of Cincinnati, Ohio. Through the 1930s and 1940s, Cream of Kentucky grew to become one of the leading bourbon brands. Cream of Kentucky is now owned by J.W. Rutledge. Jim has recently purchased a limited supply of Kentucky Straight Bourbon Whiskey he feels is worthy of the rebirth of Cream of Kentucky Bourbon as a premium whiskey. [1]

Controversy

Cream of Kentucky Ad in 1940, illustrated by Norman Rockwell

In 1940, Cream of Kentucky released an ad to promote their “Double Rich” bourbon. In the ad, they used the illustration of a white mature man, being served by a black waiter. This ad pictures how the black people are being viewed at that time, which is inferior to the white man.

This ad is illustrated by Norman Rockwell [2]. Norman Percevel Rockwell was an American painter and illustrator, who is best known for his Saturday night post cover illustrations. [3] At least since 1911, this brand had used black servants in its ads. [4]

Given American history, Black people haven’t been pictured appropriately. This ad portrays a great ignorance of American, as they look comfortable to place the white man as the master of the black man. This symbolizes the house slave action [5], or black slavery, which is both racist and insensitive.

Reference