Difference between revisions of "Anastasia Beverly Hills"

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Anastasia Beverly Hills was founded in 1997 by Anastasia Soare when she opened her flagship salon in Beverly Hills. The company's first product line was released in 2000. The brand has become known for its eyebrow products and for introducing a new brow-shaping service to customers, the "Golden Ratio Eyebrow Shaping Method." The Method aims to finding balance, symmetry, and beauty through the creation of arches that perfectly frame any face shape.<ref name=":1" />
 
Anastasia Beverly Hills was founded in 1997 by Anastasia Soare when she opened her flagship salon in Beverly Hills. The company's first product line was released in 2000. The brand has become known for its eyebrow products and for introducing a new brow-shaping service to customers, the "Golden Ratio Eyebrow Shaping Method." The Method aims to finding balance, symmetry, and beauty through the creation of arches that perfectly frame any face shape.<ref name=":1" />
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== Black-Targeted Racism ==
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=== Liquid Lipsticks ===
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In 2017, Anastasia Beverly Hills launched its holiday series of brand-new palettes, highlighters, and liquid lipsticks. However, rather than showing the audience that their products look-alike on different skin tones, it is showing the opposite which leads to a backlash in social media. According to [https://www.buzzfeed.com/patricepeck/people-are-accusing-a-makeup-company-of-doing-a-black-model Buzzfeed], ABH posted videos to their Instagram Stories, showing three models with various skin tones swatching the three newest fluid lipstick shades. However, it was quickly noticed that the black model's lip shades are in a completely different color.
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People on Twitter voiced over the fact that the black model was clearly using a different shade, even though it was labeled as the same one. Some people even pointed out that the applicator itself was of a different color. People even got more enraged by the next Instagram Stories that ABH uploaded, where it posted an additional photo that showed arm swatches of the three lip shades. But again, the black model has completely different color shades than the white model.
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==== Apology ====
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After the backlash, ABH apologized to their followers stating that it was a ''mistake''. Quoted from Buzzfeed:
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<blockquote>''""Our mistake! Our social media manager, unfortunately, posted the wrong clips for model Dora for our new Liquid Lipsticks, and we did not internally catch the mistakes until user comments drew our attention to the uploading errors last night. This footage is shot on an iPhone and then collaged with additional footage for Instagram Stories—our social manager mistakenly confused which clip went with which post. We want to thank everyone who helped call out this mistake, and we apologize for the confusion. We work with Dora often and consider her a part of our glam family. It’s always our intent to represent her—and all other ABH models—accurately, as our customers look to swatches to determine if a shade of lipstick or eye shadow suits their personal skin tone. Unfortunately, a mistake happened while posting, and we apologize."''</blockquote>
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=== Eyeshadow Pallate ===
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In 2019, a makeup artist, Jackie Aina, released a new eyeshadow palette in a collaboration with ABH. Aina announced the palette on her YouTube channel, but soon after showing the full range of colors and shade names, some audience calls her racist. It because of the name ''"Wiggalese"'' which people believe is similar to the term "wigger". ''Wigger'' itself is a term for a white person who imitates African Americans. According to [https://languages.oup.com/google-dictionary-en/ Oxford Languages], Wiger refers to "a white person who tries to emulate or acquire cultural behavior and tastes attributed to African Americans".
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Jackie Aina and ABH got a huge backlash on social media especially Twitter and YouTube. Many have regretted that ABH allows a product having a name that contains a racial slur in it.
  
 
==Support to Black Lives Matter==
 
==Support to Black Lives Matter==
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<references />
 
<references />
  
[[Category: Anti-Black Racism in Brand]]
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[[Category: Black-Targeted Racism in Brand]]

Revision as of 16:58, 24 March 2021

Anastasia Beverly Hills Logo

Anastasia Beverly Hills, also known as ABH, is an American cosmetics company best known for its eyebrow products. The company was founded by Romanian-born Anastasia Soare in 1997 in Beverly Hills, California. Soare's daughter Claudia Soare, also known as Norvina, is the president of the company. In 2018, the company was reported to be worth $3 billion and have over $200 million in operating income.[1]

Anastasia Beverly Hills was founded in 1997 by Anastasia Soare when she opened her flagship salon in Beverly Hills. The company's first product line was released in 2000. The brand has become known for its eyebrow products and for introducing a new brow-shaping service to customers, the "Golden Ratio Eyebrow Shaping Method." The Method aims to finding balance, symmetry, and beauty through the creation of arches that perfectly frame any face shape.[1]

Black-Targeted Racism

Liquid Lipsticks

In 2017, Anastasia Beverly Hills launched its holiday series of brand-new palettes, highlighters, and liquid lipsticks. However, rather than showing the audience that their products look-alike on different skin tones, it is showing the opposite which leads to a backlash in social media. According to Buzzfeed, ABH posted videos to their Instagram Stories, showing three models with various skin tones swatching the three newest fluid lipstick shades. However, it was quickly noticed that the black model's lip shades are in a completely different color.

People on Twitter voiced over the fact that the black model was clearly using a different shade, even though it was labeled as the same one. Some people even pointed out that the applicator itself was of a different color. People even got more enraged by the next Instagram Stories that ABH uploaded, where it posted an additional photo that showed arm swatches of the three lip shades. But again, the black model has completely different color shades than the white model.

Apology

After the backlash, ABH apologized to their followers stating that it was a mistake. Quoted from Buzzfeed:

""Our mistake! Our social media manager, unfortunately, posted the wrong clips for model Dora for our new Liquid Lipsticks, and we did not internally catch the mistakes until user comments drew our attention to the uploading errors last night. This footage is shot on an iPhone and then collaged with additional footage for Instagram Stories—our social manager mistakenly confused which clip went with which post. We want to thank everyone who helped call out this mistake, and we apologize for the confusion. We work with Dora often and consider her a part of our glam family. It’s always our intent to represent her—and all other ABH models—accurately, as our customers look to swatches to determine if a shade of lipstick or eye shadow suits their personal skin tone. Unfortunately, a mistake happened while posting, and we apologize."

Eyeshadow Pallate

In 2019, a makeup artist, Jackie Aina, released a new eyeshadow palette in a collaboration with ABH. Aina announced the palette on her YouTube channel, but soon after showing the full range of colors and shade names, some audience calls her racist. It because of the name "Wiggalese" which people believe is similar to the term "wigger". Wigger itself is a term for a white person who imitates African Americans. According to Oxford Languages, Wiger refers to "a white person who tries to emulate or acquire cultural behavior and tastes attributed to African Americans".

Jackie Aina and ABH got a huge backlash on social media especially Twitter and YouTube. Many have regretted that ABH allows a product having a name that contains a racial slur in it.

Support to Black Lives Matter

According to an Instagram post shared by the brand on Tuesday, Anastasia Beverly Hills started its slew of donations over the weekend by dividing $100,000 between five specific organizations.[2]

After the death of Trayvon Martin that fights against racism, violence against Black communities, and white supremacy. The Innocence Project was also given money to further its efforts in helping reform criminal justice and absolve those who are wrongly accused of crimes. Black Visions Collective, a Minnesota-based organization that helps build Black leadership in politics to transform the system and give marginalized voices a platform to be heard, also received a donation.

Additionally, Anastasia Beverly Hills donated money to the NAACP Legal Defense and Educational Fund, a civil and human rights legal organization that's working to banish racial inequality through efforts like defending court cases and providing college scholarships, and The Marshall Project, a nonprofit news organization dedicated to covering criminal justice stories.

Aside from organizations, Anastasia Beverly Hills noted that it plans to discuss initiatives to financially support Black-owned businesses and Black artists in the beauty industry, too. The company also promised within its post to go beyond monetary donations. "We vow to remain constant and vocal supporters of equality. We vow to use our platform and our privilege to amplify the voices of marginalized groups that deserve to be heard," it said in part of the caption.[3]

References

  1. 1.0 1.1 Anastasia Beverly Hills. Wikipedia. Retrieved January 24, 2021.
  2. Krause, Amanda. 22 beauty brands that are taking action against racial injustice. June 4, 2020. insider.com. Retrieved January 24, 2021.
  3. Epifano, Melissa. Anastasia Beverly Hills Pledged $1 Million To Donate To Organizations & Support Black Artists & Businesses (thezoereport.com). June 4, 2020. the zoereport.com. Retrieved Feb 10, 2021.