Lipslut

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Lipslut

Founded in the aftermath of the 2016 US presidential election by Katie Sones, Lipslut is an online beauty brand that sells lipstick and lip gloss inspired by political figures and social issues. The brand's products are vegan and cruelty-free, and a portion of all sales goes towards fighting women's issues.[1]

Lipslut's very first product was born in January 2017, a mauve-y pink liquid lipstick succinctly named "F*ck Trump" decorated with Warhol-esque images of President Trump with his lips coated in hot pink lipstick. Sones shipped it from her dorm room. When shoppers checked out on the Lipslut website, they were asked to vote on which organization or charity they'd like 50% of the profits to go to — including Planned Parenthood, the National Organization for Women, and the Human Rights Campaign — with the winning organizations receiving the money on a rolling basis.[2]

The company later created a "F*ck Kavanaugh" shade inspired by Supreme Court justice Brett Kavanaugh, a "Notorious R.B.G." color inspired by Supreme Court justice Ruth Bader Ginsburg, and another called "Feminist As F*ck." [3] All of the mentioned shades, as well as the brand's other products, are vegan and cruelty-free.

Support to Black Lives Matter

In respons to Black Lives Matter movement, Lipslut is donating 100 percent of its earnings sitewide for one week (in June 2020) to organizations working to end systemic racism in the United States, including Black Lives Matter, the Equal Justice Initiative, and National Association for the Advancement of Colored People (NAACP) Legal Defense and Education Fund.[4]

Here are the statement from Lipslut's founder, Katie Sones regarding the racism issue and Lipslut view regarding the subject.

"We live in a country where racism is the norm. It's a fact of American life that has been swept under the rug. Quite frankly, our shared history of racial injustice is a national embarrassment that we need to confront. I believe we are all responsible if we are to make progress — even those of us who have not been directly affected nor feel they have previously participated. As Americans, it's on us to fight for the equality and rights of our compatriots."[3]

She also added: "Aside from contributing funds to help, I hope that Lipslut's platform and community can work towards educating and informing Americans about the reality of how our fellow citizens are treated."

References

  1. About Lipslut. lipslut.com. Retrieved January 27, 2021.
  2. Lubitz, Rachel. Meet The 21-Year-Old Leading The Beauty Industry To Activism. July 19, 2020. refinery29.com. Retrieved January 27, 2021.
  3. Jump up to: 3.0 3.1 Krause, Amanda. A beauty brand that sells lipsticks with shade names like F*ck Trump is donating 100% of earnings to organizations fighting racial injustice. June 4, 2020. businessinsider.com. Retrieved January 27, 2021.
  4. Starostinetskaya, Anna. You Can Now Buy a Vegan Lipstick to Support the Black Lives Matter Movement. June 6, 2020. vegnews.com. Retrieved January 27, 2021.