VideoAmp
VideoAmp, Inc. operates as a software company. The Company offers data and software solutions that are leveraged by advertisers, agencies, and media owners to gain a true deduplicated read of performance across linear TV, OTT, digital and walled garden media by connecting the dots between ad exposures, audiences, and outcomes. VideoAmp serves customers in the United States.[1]
The VideoAmp Platform enables advertisers to optimize their entire portfolio of linear TV, OTT and digital video to business outcomes, measuring how their ads performed against metrics that matter. Powered by the largest, highest quality commingled TV datasets and data science methodologies built from the ground up, they have created a privacy-compliant suite of solutions for advertisers, agencies and publishers to discover, amplify and analyze the entire path to conversion.[2]
Support racial justice and equality
In the wake of George Floyd's murder the VideoAmp executive leadership team spoke openly about the events during an All-Hands and from that meeting, the People Team took some immediate actions like the observation of Black Out Tuesday and making Juneteenth an annual company holiday. They felt these actions provided time and space for reflection and increased awareness of racial injustice in our country.
To support racial justice and equality in their community, VideoAmp putting a spotlight on small Black-owned businesses and providing employees lists of all sorts of local spots to support, from restaurants to bookstores, across our offices and nationally. VideoAmp also supports minority youth organizations, which offer mentoring and education to inspire careers in the digital technology industry. In addition to our partnership with PowerToFly, we are implementing more assertive diversity hiring and recruitment practices, which is making VideoAmp a place where anyone can feel valued and inspired to thrive.[3]
VideoAmp also launched our Employee-led Advisory Group (EAG) to create actionable, sustainable and meaningful ways to grow as an organization, ensuring all employees could be seen and heard. Over 100 employees quickly rallied together - the EAG now meets twice a week and has already formed actionable initiatives in three categories: 1.) Learn through self-education 2.) Participate in community outreach and 3.) Give Back through time and financial contributions. The group not only brings plans to life but also measures what success will look like with KPIs around specific initiatives to drive accountability for VideoAmp.
VideoAmp continue to explore ways to educate our organization on the specific needs of the Black community and how to combat racism through proactive and ongoing learning and resource-sharing. They formed a thought-leader speaker series with Dionna Smith from the PowertoFly team as our inaugural presenter. She spoke on power, privilege and how to be an ally for change. This first presentation drew an audience of over 100 employees which was 61% of the VideoAmp employee base. VideoAmp also launched a book club, featuring Black authors with physical books purchased from Black-owned bookstores, and have scheduled film and TV viewing events to further increase our knowledge and awareness of Black history and racial injustices in America. In addition, they share timely content related to the Black Lives Matter movement through a weekly company-wide newsletter and offered the opportunity to be part of Allyship Healing Circles through our partnership with Modern Health, among other mental health support at no cost to their employees and their dependents.[4]
References
- ↑ Videoamp Inc. Bloomberg. Retrieved Feb 2, 2021.
- ↑ VideoAmp. crunchbase.com. Retrieved Feb 2, 2021.
- ↑ O'Halloran, Kelly. Anti-Racism in the Workplace: How 6 LA Tech Companies Are Taking Action to Support the Black Community. July 17, 2020. builtinla.com. Retrieved Feb 2, 2021.
- ↑ Plumhoff, Katherine. How 15 Companies Are Working to Be Anti-Racist. August 24, 2020. powertofly.com. Retrieved Feb 2, 2021.