VideoAmp
"The inflection point for us began the week of George Floyd's murder.
As a young and rapidly growing ad tech company, we paused and looked at where we could improve and grow from the Black Lives Matter movement. The VideoAmp executive leadership team spoke openly about the events during an All-Hands and from that meeting, the People Team took some immediate actions like the observation of Black Out Tuesday and making Juneteenth an annual company holiday. We felt these actions provided time and space for reflection and increased awareness of racial injustice in our country. And instead of having a purely top-down approach, we quickly launched our Employee-led Advisory Group (EAG) to create actionable, sustainable and meaningful ways to grow as an organization, ensuring all employees could be seen and heard. Over 100 employees quickly rallied together - the EAG now meets twice a week and has already formed actionable initiatives in three categories: 1.) Learn through self-education 2.) Participate in community outreach and 3.) Give Back through time and financial contributions. The group not only brings plans to life but also measures what success will look like with KPIs around specific initiatives to drive accountability for VideoAmp.
We continue to explore ways to educate our organization on the specific needs of the Black community and how to combat racism through proactive and ongoing learning and resource-sharing. We recognize that we still have a lot to learn. We formed a thought-leader speaker series with Dionna Smith from the PowertoFly team as our inaugural presenter. She spoke on power, privilege and how to be an ally for change. This first presentation drew an audience of over 100 employees which was 61% of the VideoAmp employee base. We've also launched a book club, featuring Black authors with physical books purchased from Black-owned bookstores, and have scheduled film and TV viewing events to further increase our knowledge and awareness of Black history and racial injustices in America. In addition, we share timely content related to the Black Lives Matter movement through a weekly company-wide newsletter and we have offered the opportunity to be part of Allyship Healing Circles through our partnership with Modern Health, among other mental health support at no cost to our employees and their dependents.
Lastly, through our partnership with PowerToFly, we're continuing to implement more assertive diversity hiring and recruitment practices, making VideoAmp a place where anyone can feel valued and inspired to thrive. We're on a mission to further diversify our workforce and drive a culture where all people feel they belong and are educated on how to be an ally for change in our organization and our communities."[1]
References
- ↑ Plumhoff, Katherine. How 15 Companies Are Working to Be Anti-Racist. August 24, 2020. powertofly.com. Retrieved Feb 2, 2021.