Lululemon
Lululemon is an athletic apparel retailer domiciled in Delaware and headquartered in Vancouver. Founded in 1998 as a retailer of yoga pants and other yoga wear, Lululemon has since expanded to sell its products internationally in 460 stores as well as online. The company has expanded to sell a variety of athletic wear, including performance shirts, shorts, and pants, as well as lifestyle apparel and yoga accessories.[1]
Lululemon was founded in 1998 by Chip Wilson in Vancouver, British Columbia, with its first standalone store opening in November 2000. , Wilson created the name to have many L's so that it would sound western to Japanese buyers, who often have difficulty pronouncing the letter.[2]
Support to Black community
Lululemon originally announced a $100,000 donation to the Minnesota Freedom Fund, but due to an abundance of donations, "we have been asked to channel our resources into other foundations standing for change. We contributed a total of $250,000 to local Minneapolis organizations Rebuild Lake Street and Friends of Hennepin County Library (East Lake Library), as well as national organizations NAACP, Black Lives Matter and Reclaim the Block." [3]
“We haven’t always got it right,” Lululemon shared online. “Over the years it made us question if we had a right to speak up. And we are privileged to have a voice and a platform. Know we are not indifferent. Far from it. We are passionate about every single human being valued.”
Lululemon explained that words are powerful but “they are not enough”. Encouraging people to take action, Lululemon shared a list of actions that can be taken to continue the important conversation of inequality.
From investing in education and changing behaviours to embodying a diverse representation, the Canadian-founded company announced it will “no longer rely on people of colour to educate us on what to do; we will educate ourselves”.[4]
References
- ↑ Lululemon Athletica. Wikipedia. Retrieved Feb 1, 2021.
- ↑ Edwards, Jim. The long, strange history of lululemon: North America's weirdest clothing brand. Sep 4, 2015. businessinsider.com. Retrieved Feb 1, 2021.
- ↑ Livingston, Mercey. These are the major brands donating to the Black Lives Matter movement. June 16, 2020. cnet.com. Retrieved February 1, 2021.
- ↑ Kering and Microsoft among brands showing support for Black Lives Matter. June 5, 2020. theceomagazine.com. Retrieved Feb 1, 2021.