Difference between revisions of "Victoria’s Secret"

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[[File:Victoria's Secret logo.jpg|200px|thumb]]
 
[[File:Victoria's Secret logo.jpg|200px|thumb]]
'''Victoria’s Secret''' is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest retailer of lingerie in the United States, the brand has struggled since 2016 due to shifting consumer preferences and ongoing controversy surrounding corporate leadership's business practices.
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'''Victoria’s Secret''' is a lingerie, apparel, and beauty store located in the United States that is renowned for its high-profile promotion and branding, which starts with a famous collection and culminates with an annual fashion show featuring supermodels known as Angels. The brand has suffered since 2016 as the largest manufacturer of lingerie in the United States, leading to changing market tastes and continuing debate around corporatization.
  
Founded in 1977 by Roy and Gaye Raymond, the company's five lingerie stores were sold to Leslie Wexner in 1982. Wexner rapidly expanded into American shopping malls, growing the company into 350 stores nationally with sales of $1 billion by the early 1990s when Victoria's Secret became the largest lingerie retailer in the United States.
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The company's five lingerie stores were sold to Leslie Wexner in 1982, after Roy and Gaye Raymond founded it in 1977. Wexner soon moved into American shopping centers, rising to 350 stores nationwide and $1 billion in revenue by the early 1990s, when Victoria's Secret became the country's biggest lingerie chain.
  
From 1995 through 2018, the Victoria's Secret Fashion Show was an essential part of the brand's image featuring an annual runway spectacle of models promoted by the company as fantasy Angels. The 1990s saw the company's further expansion throughout shopping malls along with the introduction of the miracle bra, the new brand Body by Victoria, and the development of a line of fragrances and cosmetics. In 2002 Victoria's Secret announced the launch of PINK, a brand that was aimed to appeal to teenagers.] Starting in 2008, Victoria's Secret expanded internationally, with retail outlets within international airports, franchises in major cities overseas, and in company-owned stores throughout Canada and the UK.
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From 1995 to 2018, the Victoria's Secret Fashion Show, which featured an annual runway showcase of models advertised by the company as dream Angels, was an important part of the brand's image. The company's growth into shopping malls continued in the 1990s, with the launch of the wonder bra, the modern brand Body by Victoria, and the development of a line of fragrances and cosmetics. In 2002, Victoria's Secret revealed the launch of PINK, a brand targeted at teenagers. Victoria's Secret began expanding globally in 2008, with retail branches in international airports, franchises in big cities across the world, and company-owned shops around Canada and the United Kingdom.
  
By 2016, Victoria's Secret market share began to decline, increasingly giving way to a growing consumer preference for athleisure. The company canceled the circulation of their famous catalog in 2016. The brand struggled to maintain its market position following ongoing criticism and controversy over the unsavory behavior and business practices of corporate leadership under Wexner and Ed Razek. As of May 2020, with over 1,070 stores, Victoria's Secret remained the largest lingerie retailer in the United States. Parent company L Brands announced the planned closure of 250 Victoria's Secret and Pink stores in 2020, a nearly 25 percent reduction of all retail locations, following the COVID-19 pandemic.<ref>[https://en.wikipedia.org/wiki/Victoria%27s_Secret Victoria’s Secret]. Retrieved December 25, 2020.</ref>
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By 2016, Victoria's Secret's market share had begun to dwindle, giving way to a growing audience demand for athleisure. In 2016, the company discontinued the distribution of their well-known collection. Following persistent backlash and uproar about the unsavory activities and industry policies of corporate leadership under Wexner and Ed Razek, the company failed to retain its market share.Victoria's Secret remained the largest lingerie store in the United States as of May 2020, with over 1,070 outlets. Following the COVID-19 pandemic, parent company L Brands announced the closing of 250 Victoria's Secret and Pink stores in 2020, a roughly 25% drop in total retail outlets.<ref>[https://en.wikipedia.org/wiki/Victoria%27s_Secret Victoria’s Secret]. Retrieved December 25, 2020.</ref>
  
 
==The Controversy==
 
==The Controversy==
 
[[File:Victorias-secret-fashion-show-cultural-appropriation-2010-emanuela-de-paulo.jpg|200px|thumb]]
 
[[File:Victorias-secret-fashion-show-cultural-appropriation-2010-emanuela-de-paulo.jpg|200px|thumb]]
 
2010
 
2010
In 2010, Victoria’s Secret included a section that they named “Wild Things.” Models, including Emanuela De Paulo, wore animal-print lingerie, surrounded by men in printed sarongs and wrap skirts. All the models male and female were painted with black shapes, lines, and the like, meant to resemble the body art of indigenous people.<ref>Matera, Avery. [https://www.teenvogue.com/gallery/victorias-secret-fashion-show-cultural-appropriation/amp 5 Times Victoria’s Secret Was Accused of Cultural Appropriation], Teen Vogue, 7 November 2018. Retrieved December 25, 2020.</ref>
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In 2010, Victoria's Secret introduced a segment called "Wild Things" in 2010. Animal-print lingerie was worn by models, including Emanuela De Paulo, who was accompanied by men clad in printed sarongs and wrap skirts. Many of the models, both male and female, were wrapped in black curves, circles, and other designs intended to imitate indigenous people's body art.<ref>Matera, Avery. [https://www.teenvogue.com/gallery/victorias-secret-fashion-show-cultural-appropriation/amp 5 Times Victoria’s Secret Was Accused of Cultural Appropriation], Teen Vogue, 7 November 2018. Retrieved December 25, 2020.</ref>
 
[[File:Kimberly Houzah Victorias Secret Alabama Incident.png|thumb]]
 
[[File:Kimberly Houzah Victorias Secret Alabama Incident.png|thumb]]
In 2016, incident happened when a woman named Kimberly Houzah uploaded a video to Facebook says she and another black woman were told to leave the store by someone she thought was a manager because of one black woman caught shoplifted at the store in Alabama. In her video, Houzah says the incident started when a third African-American woman was allegedly accused of shoplifting on Wednesday at the store at the Quintard Mall in Oxford. The manager, Houzah says, then told her and a third black woman they needed to leave the store.
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In 2016, a woman named Kimberly Houzah posted a video on Facebook claiming that she and another black woman were ordered to leave the store by someone she mistook for a boss after one black woman was found shoplifting at the store in Alabama.According to Houzah's footage, the incident began on Wednesday at the Quintard Mall in Oxford, when a third African-American woman was reportedly accused of shoplifting. According to Houzah, the manager then informed her and another black woman that they had to leave the shop.
 
 
This video caused rage in society due to the racial stereotype
 
 
 
  
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Due to racist prejudices, this video sparked uproar in society.
  
 
==The Apology==
 
==The Apology==
"We take the experience of our customer at the Quintard Mall very seriously and have reached out to her directly to express our sincere apology," Victoria's Secret said on Facebook. "What happened at our store should not have happened and does not represent who we are or what we stand for. The store associate involved in this matter is no longer employed with the company. Victoria's Secret is adamant that all customers regardless of race be treated with dignity and respect at all times."
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Victoria's Secret said on Facebook, "We take our customer's experience at the Quintard Mall very seriously and have reached out to her personally to share our heartfelt apologies." "What occurred at our shop should not have occurred, and it does not represent who we are or what we stand for." The store associate who was involved in this incident has since left the organization. Victoria's Secret is passionate in treating all consumers with honesty and respect at all times, regardless of race." CNN attempted to contact Victoria's Secret for comment about how the employee left the firm but received no response.<ref>Almasy, Steve. [https://edition.cnn.com/2016/12/09/us/victorias-secret-black-customer-apology/index.html Victoria's Secret apologizes to customer who says she was racially profiled], cnn.com, 9 December 2016. Retrieved December 25, 2020.</ref>
CNN reached out to Victoria's Secret for clarification on how the employee separated from the company but didn't get a response.<ref>Almasy, Steve. [https://edition.cnn.com/2016/12/09/us/victorias-secret-black-customer-apology/index.html Victoria's Secret apologizes to customer who says she was racially profiled], cnn.com, 9 December 2016. Retrieved December 25, 2020.</ref>
 
  
 
==References==
 
==References==

Revision as of 12:11, 14 March 2021

Victoria's Secret logo.jpg

Victoria’s Secret is a lingerie, apparel, and beauty store located in the United States that is renowned for its high-profile promotion and branding, which starts with a famous collection and culminates with an annual fashion show featuring supermodels known as Angels. The brand has suffered since 2016 as the largest manufacturer of lingerie in the United States, leading to changing market tastes and continuing debate around corporatization.

The company's five lingerie stores were sold to Leslie Wexner in 1982, after Roy and Gaye Raymond founded it in 1977. Wexner soon moved into American shopping centers, rising to 350 stores nationwide and $1 billion in revenue by the early 1990s, when Victoria's Secret became the country's biggest lingerie chain.

From 1995 to 2018, the Victoria's Secret Fashion Show, which featured an annual runway showcase of models advertised by the company as dream Angels, was an important part of the brand's image. The company's growth into shopping malls continued in the 1990s, with the launch of the wonder bra, the modern brand Body by Victoria, and the development of a line of fragrances and cosmetics. In 2002, Victoria's Secret revealed the launch of PINK, a brand targeted at teenagers. Victoria's Secret began expanding globally in 2008, with retail branches in international airports, franchises in big cities across the world, and company-owned shops around Canada and the United Kingdom.

By 2016, Victoria's Secret's market share had begun to dwindle, giving way to a growing audience demand for athleisure. In 2016, the company discontinued the distribution of their well-known collection. Following persistent backlash and uproar about the unsavory activities and industry policies of corporate leadership under Wexner and Ed Razek, the company failed to retain its market share.Victoria's Secret remained the largest lingerie store in the United States as of May 2020, with over 1,070 outlets. Following the COVID-19 pandemic, parent company L Brands announced the closing of 250 Victoria's Secret and Pink stores in 2020, a roughly 25% drop in total retail outlets.[1]

The Controversy

Victorias-secret-fashion-show-cultural-appropriation-2010-emanuela-de-paulo.jpg

2010 In 2010, Victoria's Secret introduced a segment called "Wild Things" in 2010. Animal-print lingerie was worn by models, including Emanuela De Paulo, who was accompanied by men clad in printed sarongs and wrap skirts. Many of the models, both male and female, were wrapped in black curves, circles, and other designs intended to imitate indigenous people's body art.[2]

Kimberly Houzah Victorias Secret Alabama Incident.png

In 2016, a woman named Kimberly Houzah posted a video on Facebook claiming that she and another black woman were ordered to leave the store by someone she mistook for a boss after one black woman was found shoplifting at the store in Alabama.According to Houzah's footage, the incident began on Wednesday at the Quintard Mall in Oxford, when a third African-American woman was reportedly accused of shoplifting. According to Houzah, the manager then informed her and another black woman that they had to leave the shop.

Due to racist prejudices, this video sparked uproar in society.

The Apology

Victoria's Secret said on Facebook, "We take our customer's experience at the Quintard Mall very seriously and have reached out to her personally to share our heartfelt apologies." "What occurred at our shop should not have occurred, and it does not represent who we are or what we stand for." The store associate who was involved in this incident has since left the organization. Victoria's Secret is passionate in treating all consumers with honesty and respect at all times, regardless of race." CNN attempted to contact Victoria's Secret for comment about how the employee left the firm but received no response.[3]

References

  1. Victoria’s Secret. Retrieved December 25, 2020.
  2. Matera, Avery. 5 Times Victoria’s Secret Was Accused of Cultural Appropriation, Teen Vogue, 7 November 2018. Retrieved December 25, 2020.
  3. Almasy, Steve. Victoria's Secret apologizes to customer who says she was racially profiled, cnn.com, 9 December 2016. Retrieved December 25, 2020.