Difference between revisions of "Qiaobi"

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A young Chinese woman is doing her laundry. Then a black man walks in, with some paint stains on his face and shirt. They look at each other suggestively. She puts a tab of detergent into his mouth and then shoves him into the washing machine. Voila! He emerges back as a fair-skinned Chinese man. The lady doing the laundry is apparently delighted by the power of the detergent.
 
A young Chinese woman is doing her laundry. Then a black man walks in, with some paint stains on his face and shirt. They look at each other suggestively. She puts a tab of detergent into his mouth and then shoves him into the washing machine. Voila! He emerges back as a fair-skinned Chinese man. The lady doing the laundry is apparently delighted by the power of the detergent.
 
[[File:Qiaobi.jpg|thumb]]
 
[[File:Qiaobi.jpg|thumb]]
==Why is it Controversial?==
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==Why is it Controversial==
 
In 49 seconds length of commercial Qiaobi promoted the effectiveness of it's cleaning power by showing a young woman stuffing a Black man into a washing machine and then pulling out a light-skinned Asian man in his place.<ref>[https://www.bloomberg.com/news/articles/2020-06-24/ads-insensitive-to-black-people-are-still-common-in-asia Bloomberg News], June 25, 2020. Retrieved December 24, 2020.</ref> This gesture strongly opposed and condemned racial discrimination.
 
In 49 seconds length of commercial Qiaobi promoted the effectiveness of it's cleaning power by showing a young woman stuffing a Black man into a washing machine and then pulling out a light-skinned Asian man in his place.<ref>[https://www.bloomberg.com/news/articles/2020-06-24/ads-insensitive-to-black-people-are-still-common-in-asia Bloomberg News], June 25, 2020. Retrieved December 24, 2020.</ref> This gesture strongly opposed and condemned racial discrimination.
  

Revision as of 08:21, 24 December 2020

Qiaobi is a domestic Chinese brand of cleaning products. Back in 2016 they made a commercial that backfired due to racial issue to black ethnic.

The commercial had apparently aired for months in China, without generating much debate, until a flicker of online discontent was picked up by a local English-language website. It posted a link to the ad and within hours it had gone viral, sparking a global conversation about racism.[1]

The Plot

A young Chinese woman is doing her laundry. Then a black man walks in, with some paint stains on his face and shirt. They look at each other suggestively. She puts a tab of detergent into his mouth and then shoves him into the washing machine. Voila! He emerges back as a fair-skinned Chinese man. The lady doing the laundry is apparently delighted by the power of the detergent.

Qiaobi.jpg

Why is it Controversial

In 49 seconds length of commercial Qiaobi promoted the effectiveness of it's cleaning power by showing a young woman stuffing a Black man into a washing machine and then pulling out a light-skinned Asian man in his place.[2] This gesture strongly opposed and condemned racial discrimination.

"This ad is blatantly racist... it's also a reminder that attitudes over race and skin colour in China can be very bad," said Vox.com.[3]

Apology

The manufacturer of Qiaobi apologize to public for the advert had caused controversy. And in a statement of apology late on Saturday, Shanghai Leishang Cosmetics Ltd Co also blamed foreign media for amplifying the advert. It first appeared in March but was halted amid protests this week which followed extensive media coverage of the controversy. "We express our apology for the harm caused to the African people because of the spread of the ad and the over-amplification by the media." it said. "We sincerely hope the public and the media will not over-read it."[4]

The company says it has withdrawn links to the advert, and would like others to stop sharing it online.

External Link

Watch the ad at Youtube

References

  1. The Guardian, 2016. Retrieved December 24, 2020.
  2. Bloomberg News, June 25, 2020. Retrieved December 24, 2020.
  3. The Straits Times, May 28, 2016. Retrieved December 24, 2020.
  4. BBC News, May 29, 2016. Retrieved December 24, 2020.